- Vision:

To excel by showcasing the university's activities, achievements, and empowering its genuine partnerships with the local and external community. To highlight accomplishments and scientific output, publicize them, and fulfill more aspirations, while fostering interaction and communication between the internal and external community to emphasize the university's identity. To achieve leadership in relevant fields and contribute actively to the university's revival and its competitive standing among various universities.

- Mission:

To disseminate the university's message and present the true civilized image for which the university was established. To deliver a positive, professional, and balanced media discourse by building bridges of trust, affection, and genuine partnership. To instill a spirit of cooperation and enhance trust to support its progress and revival, aiming for global competitiveness to rank among the best universities worldwide.​