Conference Scope:

VISION AND PURPOSE: This conference serves as a premier platform, bringing together an elite gathering of policymakers, strategic decision-makers, academic leaders, regulatory bodies, industry specialists & professionals, and researchers. Our collective goal is to foster knowledge exchange, explore innovative insights, and address the latest advancements in Artificial Intelligence and digital transformation.

STRATEGIC ORIENTATION: The conference aims to transcend the purely conventional observation of technical developments within the business and economic sectors. Instead, it focuses on a strategic assessment of their future impacts on the digital economy ecosystem. Furthermore, the conference dedicates a pivotal space to examining digital evolution within the media and education sectors, recognizing them as the most influential pillars in reshaping societal structures and defining their future trajectory.

NATIONAL ALIGNMENT: Organized by the School of Business at Al al-Bayt University, this initiative is a key milestone aligned with the Jordanian Digital Transformation Strategy and its Implementation Plan (2026–2028). We aspire for this conference to establish itself as a robust national platform that reinforces the Kingdom's leadership in the fields of Artificial Intelligence and future technologies.

IMPACT AND OUTCOMES: The conference seeks to attract distinguished research, studies, and practical experiences. Grounded in an in-depth analytical methodology that draws upon the best regional and global practices, we aim to conduct an objective evaluation of the local digital ecosystem. Our goal is to formulate innovative, balanced, and implementable recommendations that leverage strengths and address prevailing challenges, thereby driving sustainable development and fulfilling our economic and social aspirations.